The Global Partnership for Education launches new brand ahead of financing campaign
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Primary school children in N'jamena, Chad. February 2019. Credit: GPE/Carine Durand
Primary school children in N'jamena, Chad. February 2019
Photo credit: GPE/Carine Durand

Washington DC, September 1, 2020 – The Global Partnership for Education (GPE), the world’s only fund dedicated entirely to helping children in the poorest countries get a quality education, has launched its new brand with support from the independent creative firm, Blossom.

Even before COVID-19 shut the world’s schools, more than a quarter of a billion children and young people were missing out on an education entirely, and millions more were in school but not learning the basics.

For almost two decades, GPE has mobilized partnerships and investments to help nearly 70 of the world’s lowest income countries deliver quality learning to more children, especially those who are marginalized by poverty, gender, disability, or displacement. It is now poised to adopt an ambitious new strategy for 2021-2025 to accelerate the pace of change. The fresh branding visuals reflect GPE’s leadership and convening power in the global education sector, and its ambition.

“Confronting the global education crisis requires a bold and transformative approach – a shift away from business as usual,” said Alice Albright, CEO. “The new brand projects GPE’s shift in aspirations and introduces a new visual identity to symbolize progress towards equitable education for all.”

“Blossom is proud to have helped the Global Partnership for Education express its purpose and brand identity in order to reflect its unique and ambitious approach in transforming education,” said Valentina Frigerio, Blossom General - Ministry of Beauty. “The GPE purpose resonates with our own: We fight for Beauty, to make the world a better place, because an equitable education for every child is the most beautiful achievement we can ever hope for.”

In the coming weeks, the Global Partnership for Education will launch its fourth financing campaign to raise funds in support of education for the world’s most marginalized children.

As many schools remain shut around the world, the Covid-19 pandemic has made it all the more urgent to finance education efforts in the poorest countries. With over 1 billion children currently out of school because of closures, some will drop out permanently, putting them at risk of early marriage, child labor or recruitment.

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For more information, contact

Tamara Kummer, tkummer@globalpartnership.org +33 7 82 26 07 18

About the Global Partnership for Education (GPE)

GPE is a shared commitment to ending the world’s learning crisis. We mobilize partners and funds to support almost 70 lower-income countries to transform their education systems. Since 2002, GPE has raised more than US $7 billion so that every girl and boy can get the quality education they need to unlock their full potential and contribute to building a better world.

About Blossom

Blossom is an independent firm, crafting bold design and strategic communications to fuel the advancement of like-minded people and organizations fighting to make the world a better place.

Primary school children in N'jamena, Chad. February 2019. Credit: GPE/Carine Durand
Primary school children in N'jamena, Chad. February 2019
Photo credit: GPE/Carine Durand
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